Since that five-year development process and gobsmacking budget ultimately resulted in a controversial and middling product, it's only natural to wonder if Amazon is already regretting the ambitious undertaking altogether, but according to Amazon Studios boss Vernon Sanders, who explained this to Collider, The Rings of Power has already more than broken it even for the company. "It's just been a powerhouse for us. And, as big of an investment as it's been, it has more than paid off for us," Amazon's Head of Television continued. "So, we're thrilled. But it's a great question. I don't even know what the initial hopes were, but we've also grown so significantly as a service, with both this and the NFL, over the fall. We've just seen a tremendous surge of new memberships, and I think there's been some press about how that's impacted our membership numbers and [driven] us to be number one in the US."
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