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This begs the question, what is the incentive to write all these reviews if no real effort is going to be given? If there is reward for giving positive reviews to purchases, then these would qualify as "fake" as they are directly or indirectly being paid for by the company. For example, there are reports of "Coupon Clubs" that tell members what to review what comments to downvote in exchange for Amazon coupons. But again, the reviews detected by this model were all verified purchases. usb, port, power, plugged, device, cable, adapter, switch... = Cables

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Share I've always been curious about this. Considering the number of people who have fake listings in various places around the world, they have to somehow get reviews to make them look more believable.

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15 minutes: $24 
30 minutes: $38 
45 minutes: $50
60 minutes: $58

How to Make Money on Amazon: 2 Standout Options Professionals pay a $39.99 monthly subscription, a per-item referral fee - which varies by product - and closing fees on media items. For these sellers, the site's shipping rates apply only to media items.

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We study the market for fake product reviews on Amazon.com. These reviews are purchased in large private internet groups on Facebook and other sites. We hand-collect data on these markets to characterize the types of products that buy fake reviews and then collect large amounts of data on the ratings and reviews posted on Amazon for these products, as well as their sales rank, advertising, and pricing behavior. We use this data to assess the costs and benefits of fake reviews to sellers and evaluate the degree to which they harm consumers. The theoretical literature on review fraud shows conditions when they harm consumers and conditions where they function as simply another type of advertising. Using detailed data on product outcomes before and after they buy fake reviews we can directly determine if these are low-quality products using fake reviews to deceive and harm consumers or if they are high-quality products that solicit reviews to establish reputations. We find that a wide array of products purchase fake reviews, including products with many reviews and high average ratings. Buying fake reviews on Facebook leads to a significant increase in average rating and sales rank, but the effect disappears after roughly one month. After firms stop buying fake reviews their average ratings fall significantly and the share of one-star reviews increases significantly, indicating fake reviews are mostly used by low quality products and are deceiving and harming consumers. Finally, we observe that Amazon deletes large numbers of reviews and we document their deletion policy.