Registering domain names is not costly for one or two sites, but it can add up for 10 to 20 niche sites. Save by choosing a lower-cost provider, such as SiteGround or GoDaddy. There's also 1&1, also known as IONOS, where prices start on the low end of the spectrum-$1 for the first year with incremental increases for subsequent years, depending on the plan. If you're launching a personal brand as an author, expert or lecturer, building a following using your name as the domain is common-especially among YouTube, Twitter, and Instagram influencers. Another path is to give the website a name that reflects the niche, such as MyBestSkincareProducts, MyFavoriteAccessories or SupplementsForWeightlifters.
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