What Jessica does helps sellers in two ways. First, it bolsters their reviews, which convince customers to buy. It also inflates another consequential Amazon metric: an item's sales rank, which represents a product's number of sales compared to similar listings. According to Jessica, a number of the off-brand products that she has reviewed - especially items like clothes and home goods - are perfectly adequate. "It's their way of marketing," she said, adding that "the products aren't necessarily worse than something you'd buy with a name brand on it."
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