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Amazon deleting fake reviews: Writers say thousands of mostly positive book reviews have been deleted from Amazon.com in recent months (The company's headquarters in SLU Seattle, Washington, pictured)
'I was alerted to this by someone who had reviewed Breakers and was upset to see their review had been pulled. This is a fellow KB author, but I don't know them. I'm not sure we've ever spoken directly before.'
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The last step in your reviewer analysis: keeping an eye out for fake reviews as you scan through all of those five-star ratings. "It's easy to game Amazon's review system with fake, artificial, and manipulated reviews," says Derek Hales, editor-in-chief of Modern Castle. Signs of a fake review might be those that use only one or two words, like "Fantastic!" or "Great product!" You can also click on a reviewer's profile to see what their review history looks like. "We use Review Meta to analyze reviews and help us better understand if something sketchy is going on," Hales adds.
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Think about what common errors you make when texting a friend. Is the person behind the profile making the same errors, or are theirs much worse?
Co-authored by John Keegan and Aly Rusciano