Back in 2020, Brett Johnson, Radio Systems's then-vp of customer experience, told Modern Retail that the pet supplies company experienced issues with new competitors and gamed search results. The companies would launch quickly and affect Radio's search rankings due to positive reviews, which Radio monitored and noticed were made in exchange for an incentive. While he said the company had a good relationship with Amazon in its attempts to wrap its arms around the issue, the system seemed to punish honest actors. Murray said there are several categories of concerning reviews and endorsement practices that the FTC could tackle. The most common concern, she said, is "plain old fake reviews. That might look like a company hiring people to write glowing comments about a product on its website, Amazon or another sales platform. Other issues are surprising negative reviews, or celebrities or influencers not disclosing that they are being paid to promote a product.
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