2. Send follow-up emails after an Amazon purchase asking for feedback. Amazon asks for customer feedback following a purchase, but it's a generic email with nothing special. Instead, send personalized review requests; ideally, you want to send them shortly after they've received your product so its awesomeness is still fresh in their minds. You can even use a site like FeedbackFive or Feedback Express to automatically send customized feedback request emails. Make it really easy for users to leave a review by including a link.
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